ideargift

Most customers need print logo on product as gift, it's great way to promote your company and service, make your clients impressed for what you provide and remember you. Here please find the branding method for your reference:


The file format for artwork:

+ Vectorised Artwork

(eps, .ai or CorelDRAW files)

These are ideal files for the correct printing and reproduction of your logo on promotional products. We do what we can to reillustrate logos when we receive basic files. The artwork will be sent for your reference first before making sample, then you will know how your logo looks on the product. Please pay more attention for the quality of these files, it have to be workable and original which designer draw/make it in software, not one jpg file saved as ai or CorelDRAW format file.


+ JPEG(.jpg) Files

jpg files are okay for promotional products such as hats or promotional caps, but they have to be reillustrated for printing and engraving of metallic promotional products. A high res .jpg file can also be used for printing digital or offset printing jobs, though it is not a preferred file type for most logo reproduction on promotional products. We prefer to get original ai file for better quality of printing.


+ PDF Files

pdf files are becoming the industry standard for offset and digital printing. They have only limited use for printing physical merchandise. A .pdf file is fine for embroidery but we have to reillustrate a .pdf logo if printing or engraving is required.


Printing & Branding Methods:

+ Screen printing

it is a printing technique that traditionally creates a sharp-edged image using a stencil and a porous fabric. When printing multi-colour logos, a new stencil is made for each colour and the different colours printed sequentially. Screen printing is most suitable for logos with 1-4 colours that have no shading or colour gradation.


+ 4-color Processing/photo printing

All color images can be separated into 4 different color values using filters and screens (usually digital). This is called a CMYK colour breakdown. The result in terms of your branding is a color separation of 4 images, each image comprised of one of the four colours (Cyan, Yellow, Magenta and Black) These four colors can be combined to create thousands of colors covering all combinations shown on PMS charts.


+ Laser printing

Laser engraving gives a very precise and clean finish.Using this system of branding a metallic can be applied to leather, vinyl or paper or metal promotional product surfaces. So how does the laser work? The laser is designed to deliver energy to the product surface in a way which converts a high percentage of the light energy into heat.


+ Hot Stamping

Your design or logo is set on a metal relief die or plate which is heated and pressed onto the surface of the promotional item to achieve a recessed branding finish similar to debossing. It is vailable on select few products only such as wood, leather etc which produces an impression of the graphic into products surface. No color is added or changed to the products surface.


+ Debossing

The depression of an image into a materials surface so causing the image to sit below the product surface is a deboss.


+ Embossing

We Impress an image in relief to achieve a raised surface.


+ Offset Printing

Like traditional printing systems used to print high volume paper outputs this system of printing promotional products involves the transfer of ink from a metal printing plate to a rubber-covered cylinder and is generally used on more complex artwork of high volume production runs of branded items.


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